“Penglipuran” One of UNWTO Best Tourism Villages

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Samarkand, Uzbekistan, BTNp: LAUNCHED in 2021, the Best Tourism Villages by UNWTO initiative is part of the UNWTO Tourism for Rural Development Programme. The Programme works to foster development and inclusion in rural areas, combat depopulation, advance innovation and value chain integration through tourism and encourage sustainable practices.

The accolated recognizes villages that are leading in nurturing rural areas and preserving landscapes, cultural diversity, local values, and culinary traditions.

In this third edition 54 villages from all regions were selected from almost 260 applications. A further 20 villages have joined the Upgrade Programme, and all 74 villages are now part of the UNWTO Best Tourism Villages Network.

The villages were named during the UNWTO General Assembly, taking place this week in Samarkand, Uzbekistan.

“Tourism can be a powerful force for inclusivity, empowering local communities and distributing benefits across regions.This initiative acknowledges villages that have harnessed tourism as a catalyst for their development and well-being,” emphasizes UNWTO Secretary-General Zurab Pololikashvili.

As in previous editions, the villages are evaluated under nine key areas:

Cultural and Natural Resources
Promotion and Conservation of Cultural Resources
Economic Sustainability
Social Sustainability
Environmental Sustainability
Tourism Development and Value Chain Integration
Governance and Prioritization of Tourism
Infrastructure and Connectivity
Health, Safety, and Security

A new opportunity to rural destinations to shine on the global stage.

The initiative comprises three pillars:

Best Tourism Villages by UNWTO: Recognizes outstanding rural tourism destinations with accredited cultural and natural assets, a commitment to preserving community-based values, and a clear commitment to innovation and sustainability across economic, social, and environmental dimensions.

Best Tourism Villages Upgrade Programme:

Supports villages on their journey to meet recognition criteria, helping in areas identified as gaps during evaluation.

The Best Tourism Villages Network: a space for exchanging experiences and good practices, learning, and opportunities among its members, and it is open to contributions of experts and public and private sector partners engaged in the promotion of tourism as a driver for rural development.

The Network enlarges every year and aims at becoming the largest global rural network: with the announcement today of these 74 new members, 190 villages are now part of this unique Network.

Best Tourism Villages 2023

List of Best Tourism Villages by UNWTO 2023 is as follows (by alphabetic order):