Medical & Health Tourism has its Own Hall
BERLIN, BTNp: AROUND 90 per cent of the available stand area is occupied – The multi-purpose hall hub27, which is fully booked, is the destination hot spot – Debut for the German marketplace – Cultural tourism organizers are represented in the Culture Lounge – High participation in the Travel Technology, Mobility and Cruise segments
A fitting live comeback: following the break due to the pandemic and taking as its slogan ‘Open for Change’, ITB Berlin, the World’s Leading Travel Trade Show, is back as an in-person event from 7 to 9 March 2023, with domestic and international exhibitors present in large numbers. Around 90 per cent of the available display area is already booked. This year’s ITB Berlin is for the first time taking place for trade visitors only and is accompanied by the prestigious ITB Berlin Convention. Selected program items will be streamed on the supporting online platform at ITBxplore.
New Multi-Purpose Hall
At ITB Berlin 2023 the destination hot spot is hub27, the new multi-purpose hall, which is fully booked. Georgia, the official host country of ITB Berlin, is strongly represented, as are Austria, Switzerland, Bulgaria, Poland, Armenia, Azerbaijan, the Czech Republic, Slovenia, Berlin, Brandenburg and Deutsche Bahn, along with various airports from around Germany. The ITB Blogger Base, the place to head for all international travel bloggers, is also located in hub27.
The stand of the German National Tourism Board (DZT) features the federal states of Baden-Württemberg, Mecklenburg-West Pomerania, North Rhine-Westphalia, Rhineland-Palatinate, the Saarland, Saxony, Saxony-Anhalt, Schleswig-Holstein and Thuringia. The German federal states of Bavaria, Bremen (including Bremerhaven), Hesse and Lower Saxony are represented on their own stands in Hall 6.2. Spherie is a company taking part for the first time and will present spectacular drone images.
Has its Own Hall
A large number of exhibitors in the Medical & Health Tourism Hall (26c) are from Turkey. Numerous new clinics as well as medical hotels and destinations are represented there. This made it possible to occupy the entire hall with medical & health exhibitors and the stage programme.
German marketplace marks its debut and the Culture Lounge features cultural tourism organizers. Hall 6.2 is where the Culture Lounge, a large display area for cultural tourism organizers, can be found. Among the close to 50 co-exhibitors are several European museums, festivals, cultural regions and trusts.
This year, the German marketplace is marking its debut in Hall 6.2. Exhibitors there include the Semperoper Dresden, Ferienpark Weissenhäuser Strand, Hirmer Hospitality, Flughafen Hamburg GmbH, Harzer Schmalspurbahnen GmbH, Wirtschaftsförderung & Technologietransfer GmbH, Stöcker Flughafen GmbH & Co. KG, ProAir-Charter-Transport GmbH, Phoenix des Lumières, ZEIT Verlagsgruppe and TÜV Rheinland.
A new feature this year is the Street Food Market in Hall 7.2c where visitors can take a culinary tour and fully enjoy international cuisine. *BTNewspaper
