VITM HANOI 2023, Promotes Responsible and Green Tourism
HANOI, BTNp: UNDER Under the theme “Culture Tourism”, the 10th Vietnam International Travel Mart – VITM HANOI 2023 aims to direct tourism businesses to invest in building new tourism products on the basis of exploiting the unique values of traditional culture and cultural heritages of Vietnam. The 4 days show will be started from 13th April 2023 to 16th April 2023 at I.C.E Hanoi, 91 Tran Hung Dao Street, Hoan Kiem District, Hanoi.
The event hosts 450 pavilions from 51 provinces and cities nationwide and 15 foreign countries and territories, and is expected to attract over 60,000 visitors and representatives from 3,000 tourism businesses seeking opportunities to connect with local and international partners. Tourism has made a significant contribution to the economic development not only in Vietnam but also in countries around the world.
Minister of Culture, Sports, and Tourism Nguyen Van Hung said that tourism is a “smokeless industry” that has boosted the country’s economy. The country received nearly 3.7 million arrivals for the year after reopening for tourism on March 15, 2022. The tourism industry has shown signs of recovery in the first quarter of 2022 with arrivals reaching 60 percent of pre-pandemic levels, surging almost 30 times compared to the same period last year.
However, the tourism industry will have to balance between quick growth and the preservation of culture, nature, and biodiversity. Ramla Khalidi, Resident Representative of UNDP Vietnam, said that this will be the main challenge for the tourism industry.
Vietnam aims to receive 8 million foreign arrivals and earn about 27 billion U.S. dollars in revenue this year, equivalent to 90.3 percent of pre-pandemic levels. The tourism sector is projected to return to pre-pandemic levels in 2025, with a further aim to attract 35 million foreign visitors by 2030. Tourism authorities are expecting a steady growth rate of 13-15 percent per year in the future.
Attracted the Attention of Tourists
The changes in visitors’ needs, the difference in cultures, customs, production activities, and the life of 54 ethnic groups in Viet Nam have always attracted the attention of tourists, both international and domestic. With this theme, the organizers hope that VITM will contribute to making tourism a crucial part of the cultural industry and positively contribute to the preservation of cultural heritage values while broadcasting Vietnamese traditional and modern culture to the world.
VITM Hanoi 2023 possesses the special meaning of marking the 10- year milestone of establishment and development (2013-2023). A decade-long journey with 12 times organizing has witnessed strong developments, making VITM a leading international travel trade show in Vietnam, with prestige and stature in the region. VITM has contributed to enhancing the position of Vietnam’s tourism, actively contributing to the development of Vietnam’s tourism to gradually become the spearhead economic sector of the country.
In addition, VITM Hanoi 2023 will set up an exclusive exhibiting area in parallel with a number of workshops, where entrepreneurs and travel professionals have a chance to discuss how to develop tourism basing on preserving and promoting the culture values, such as:
– Tourism forum: “Develop Culture Tourism in Viet Nam” to attract thousands of representatives of state management organizations, domestic and international tourism experts, leaders of tourism businesses, destination management agencies, and students.
“Reducing Plastic Waste in Tourism” workshop, a hot topic attracting many people’s attention, as tourism development must always be associated with environmental protection, and plastic waste is a current problem in Vietnam. At the seminar, the Vietnam Tourism Association, in collaboration with partners, will present a plan to implement the project “Reducing Plastic Waste in Tourism sector” funded by UNDP and the GEF Foundation.*BTNewspaper
